We are the marketing lab
for business leaders seeking
growth opportunities.

With over 25 years in the industry, Stephanie has built a reputation as a visionary leader, driving the company’s growth and success. Throughout her career, Stephanie has worked on the marketing side and the agency side of major brands like Dove, Ben & Jerry’s, President’s Choice, No Frills and many other leading Canadian brands and organizations. As a collaborative leader, Stephanie cultivates a culture that empowers her team to create meaningful, sustainable work for clients in both the commercial and non-profit sectors.

David’s 20+ years of experience spans a broad range of brand and identity programs working closely with organizations of all sizes – from entrepreneurial start-ups to global leaders. With a hands-on approach to creative processes, he delivers distinct content and creates memorable experiences. His work is widely published and recognized by major national and international publications, annuals and blogs. In the creative community, he regularly volunteers his time to networks and organizations. He has sat on the ADCC Board of Directors, is an active juror for creative competitions and has been an Instructor at Miami Ad School’s Toronto outpost

Kit Truong is a Solutions Architect with over 20 years of experience in software development, platform design, and digital innovation. At theturnlab, he architects and delivers full-stack solutions for clients like Yamaha, IBM, Peavey Mart, and National Bank. Kit is proficient in C#, PHP, WordPress, Kentico, and DNN, and is now leading AI integration projects using ChatGPT and Llama Index for content automation and knowledge systems. With a deep understanding of both business goals and technical complexity, Kit bridges the gap between innovation and execution, driving scalable, future-ready results.

Adam Zolis brings over 20 years of marketing and communications experience to his role at theturnlab, where he crafts strategic insights and messaging that resonate across multiple disciplines. Adam has worked with national, international and start-up brands, helping them navigate their complex marketing challenges. His extensive experience in both the profit and the non-profit sectors, including his tenure as a board member of Thrive Youth Development Canada and current involvement with the Craigleith Cares Foundation, strengthens his ability to guide organizations toward impactful, purpose-driven outcomes.

Steven Aronovitch is a seasoned media strategist with almost 30 years of experience in navigating the ever-evolving digital landscape. As a co-founder of theturnlab, Steven has led campaigns for major brands in CPG, Automotive, Retail and Not-for-Profit sectors. He has worked extensively with clients like the Trans Canada Trail, Mattamy Homes Canada and Yamaha Motor Sports, focusing on strategies that engage audiences as well as negotiating valuable savings, ensuring their media spend goes further. Steven’s approach is rooted in collaboration, believing that the best results come from working with a team of diverse, agile professionals.

Laurie Freeman brings over 20 years of experience in guiding brand transformations and driving business effectiveness for major clients like TD, Bell, P&G, Kraft, RBC and Nestle to name a few. Known for her exceptional ability to foster strong client relationships, Laurie plays a pivotal role in ensuring that every client interaction is met with the highest standard of excellence and thoughtfulness. Through her hands-on approach and results-driven mindset, she is dedicated to championing purposeful work that meets each client’s unique goals and ambitions.

Popitha Selvanayagam is a Senior Project Manager at theturnlab with nearly a decade of experience leading digital marketing, web, and ecommerce initiatives. Since joining theturnlab, she has successfully managed complex, multi-stakeholder projects for Yamaha, Brother Canada, Mattamy Homes Canada, and Trans Canada Trail. A certified PMP, Popitha combines precision, calm, and a solutions-first approach. She’s known for driving alignment across teams, adapting to evolving priorities, and consistently delivering work that’s on time, on budget, and exceeds expectations, earning the trust of both clients and colleagues alike.

Michael Adams is a dynamic creative operations leader with a strong foundation in account service and a track record of driving efficiency, process improvement, and creative excellence across brand, design, and communications. He excels at streamlining workflows, optimizing resources, and aligning cross-functional teams to deliver high-impact work in fast-paced environments. Known for sweating the details and collaborative leadership, Michael strives to build operational systems, tools, and practices that reduce friction, elevate team performance, and support sustainable, scalable growth.

Howard Chang founded theturnlab in 2018 to create a new kind of agency at the intersection of marketing, culture, and technology. A lifelong entrepreneur with multiple successful ventures (and one early failure that shaped his business philosophy), Howard has built companies across industries including retail, tech, and advertising. He approaches every challenge by “falling in love with the problem”—a mindset that has shaped his success and that he now instills in others through his roles as an angel investor, advisor, and entrepreneur-in-residence at theturnlab.