Audience Intelligence,
Brand Foundations,
Marketing Communications
Moosehead, Canada’s oldest independent brewery, needed a strategic partner to help manage a growing portfolio while preserving brand integrity. With a mix of heritage lagers and emerging innovations like seltzers and flavored beers, the challenge was to balance consistency, creativity, and compliance, across an increasingly complex product ecosystem.
Through a decade-long partnership, we’ve applied TTL’s insight-driven methodology to over 20 Moosehead products. Our integrated support spans brand architecture, innovation strategy, design systems, and regulatory alignment. From creating new lines like the Small Batch series to revitalizing legacy staples such as Moosehead Lager and Alpine, every initiative has followed a rigorous framework built for clarity, speed, and repeatability—ensuring strategic coherence and operational efficiency at every stage.
Moosehead now operates with a sharper, more cohesive brand system that supports both legacy recognition and innovation agility. Streamlined portfolio architecture and refreshed design consistency across SKUs have improved shopper navigation, strengthened shelf impact, and accelerated internal rollout. The result: measurable portfolio growth, stronger consumer relevance, and a future-proof platform for category leadership.
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