brand marketing

we turn heads, turn opinions and turn the tide

We’ve partnered with over 200 brands to rethink, reimagine and reshape who they are and how they inspire their audience, executing on research, audience personas, key messaging, brand blueprints and creative visual assets. Our super talented, in-house team of quirky creatives works closely with strategy, media and digital to make advertising campaigns that connect emotionally, drive action and move the sales needle.



  • Naming
  • Logo design and development
  • Brand guidelines
  • Base brand creative
  • Key brand messaging


Advertising creative 

  • Campaign ideation
  • Campaign concepts
  • Scripts and storyboards
  • Copywriting
  • Graphic design
  • Production art
  • Video and stills production

case studies

“We went out to some of the biggest brand agencies in North America for proposals and we ultimately went with theturnlab because they demonstrated a clear understanding of the business challenge behind the rebrand and now to best solve it through brand, messaging and creative strategy. And the result is a new brand that has both turned heads and is helping us to turn the tide for ocean conservation.”

Lasse Gustavsonn, CEO Ocean Wise


“Our Future of Living campaign told the story of our brand and business in way that really connected to our audience of diverse Canadian home buyers. It was both a nod to all the innovation we are building into our homes and wink to our audience that we see them and value their wonderful diversity.”

Sepideh M, VP marketing Mattamy Homes

need creative services?

Get in touch with us and let’s chat about your challenges and how we can help you solve them.