Audience Intelligence,
Brand Foundations,
Marketing Communications
Andrew Peller Limited (APL), one of Canada’s leading wine and beverage companies, needed to modernize its legacy portfolio amid changing consumer preferences and increased market saturation. With established brand equity at stake, APL required a strategic, insight-driven approach to fuel innovation without losing relevance or heritage.
We built a repeatable innovation engine rooted in real-time consumer insight. By translating behavioral shifts into clearly defined opportunity spaces, we guided APL through a structured innovation process—from strategic proposition to naming, identity, brand development, go-to-market planning, and execution. The result: purpose-built brands like Small Mercy Wine Co., Honest Lot, Lively Wine Cocktails, Neon Coast, and Avenue Wines, all developed and launched with rigorous insight, creative discipline, and measurable KPIs.
Our partnership has reset how APL approaches innovation, moving from instinct to insight, and from one-off wins to a sustained engine of growth. The new portfolio not only reflects current consumer values but is equipped to evolve with them. By building a scalable model for insight-led brand creation, we’ve helped APL drive relevance, resonate with new audiences, and lead a changing category.
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