Product Incubator,
Brand Foundations,
Marketing Communication,
Media Strategy & Optimization,
Digital Platform Creation & Optimization
During COVID-19, business leaders struggled to support employees facing collaboration and productivity gaps while working from home. Yet returning to traditional offices wasn’t feasible for all. Companies needed a flexible solution—a professional, bookable space that wasn’t home or HQ.
Through research with C-suite and HR leaders, we uncovered a growing demand for a “third space”: clean, private, and professional environments available on demand. Recognizing that existing coworking brands lacked sufficient geographic reach and choice, we developed Just Meeting Rooms—a purpose-built, global ecommerce marketplace. Designed to be the “Airbnb” of meeting spaces, the platform is host-agnostic, enabling bookings across coworking spaces, hotels, private offices—even competitors like WeWork. theturnlab designed and launched the brand, platform, and app from the ground up, with a focus on usability, scalability, and trust.
Launched in March 2023, Just Meeting Rooms now offers 1000+ on-demand spaces across North America and in the UK. The platform delivers measurable value to both users and hosts, driving repeat bookings and marketplace growth. With a scalable, tech-forward infrastructure, Just Meeting Rooms is positioned as a repeatable solution for the future of flexible work.
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