Ocean Wise is an independent non-profit ocean conservation organization based in Vancouver, most well known for their association with the Vancouver Aquarium and sustainable seafood program. But following a shift in their ownership structure and a departure from the Aquarium, Ocean Wise found themselves drifting with low brand awareness, a fragmented message and a passive reputation. To fulfill their bold and ambitious 2030 strategy to create global impact, Ocean Wise partnered with us for a new brand strategy, identity and architecture.