market research & audience insights 

we measure what matters to reveal the truth

We offer a suite of market research services by our smarty-pants in-house team of analysts and our carefully selected blue chip research partners. We believe great strategy and great execution can only be achieved if they are based on sound evidence and clear insights. In addition to our blue chip syndicated research tools, we also leverage our own curated 10,000 member consumer panel and audience community.


  •  Focus groups
  •  Stakeholder Interviews
  •  Stakeholder Group Sessions:
    o Strategy Hacks
    o Design Charettes
    o Brand Positioning Workshops
    o Launch Planning Sessions
    o Custom sessions focused on problem solving and future state exploration
  •  Audience Surveys
  •  Syndicated Research (i.e. Environics, Vividata, AHAA panel)
  •  Secondary Research (published articles, websites, public data)
  •  Analysis and Insight mining

case studies

“Our new brand The Great Trail was really struggling to gain traction with trail users so we commissioned theturnlab to help us understand why. They uncovered key insights that showed clearly that the new name lost much of the appeal of our original name The Trans Canada Trail in terms of national pride and sense of place that was important to both local user and tourists. The evidence was so compelling we commissioned theturnlab to create a successful strategy to relaunch the original name with a fresh identity and a new brand story and the results have been phenomenal.”

Eleanor McMahon, CEO Trans Canada Trail

need research and insights?

Get in touch with us and let’s chat about your challenges and how we can help you solve them.